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The motte-and-bailey fallacy, and a response to a decent response
(Not a full-on post, more an extended LinkedIn reply)
Jun 16
8
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The motte-and-bailey fallacy, and a response to a decent response
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10
May 2025
Stengel and a strange purpose autopsy
Despite omissions, a recent purpose conversation on the CMO podcast was at least 50% saneāand might be the closest we get to closure
May 23
28
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Stengel and a strange purpose autopsy
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December 2024
My inherently problematic Christmas ad diversity audit
This year's crop of Christmas ads is ethnically and gender diverse to a fault. But there's a weird reluctance to admit it in adland.
Dec 17, 2024
21
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My inherently problematic Christmas ad diversity audit
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November 2024
The post-purpose election
If the 2007-2008 financial crisis marked the start of the purpose era, the 2024 election might just mark its end.
Nov 19, 2024
23
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The post-purpose election
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5
October 2024
The billboard backlash
Too many advertisers have forgotten about the social contract that allows billboards to exist in the first place
Oct 7, 2024
21
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The billboard backlash
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15
September 2024
Truthiness isn't beauty
An extract from my new book The Road to Hell, in which I examine the case of Dove, hailed as the exemplar of purposeful marketing, but based onā¦
Sep 9, 2024
17
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Truthiness isn't beauty
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5
August 2024
Social media, social purpose and social unrest
Facing concerns that social media is fuelling social unrest, a purposeful advertising industry is keen to step up ā in any way that increases its power.
Aug 9, 2024
8
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Social media, social purpose and social unrest
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5
July 2024
The story of why
An excerpt from my new book The Road to Hell, examining the case of influential purpose pioneer Simon Sinek.
Jul 9, 2024
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The story of why
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19
June 2024
Notes not from Cannes
On 'post-purpose', empowered judges, devaluing creativity, alt text facepalms, diverse juries, progressive ads, Musk, and all the creativity neverā¦
Jun 24, 2024
10
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Notes not from Cannes
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4
May 2024
Come say hell-o
An invitation to the book launch, some social proof, a prod for shares and reviews, and my venture into the lions' den of WARC.
May 24, 2024
8
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Come say hell-o
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The Road to Hell is out
Today is the official release day of my book, The Road to Hell. Here's the introductionāalong with an earnest appeal for support.
May 13, 2024
15
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The Road to Hell is out
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4
April 2024
The Road to Hell: pre-orders open
My book about purpose is coming out May 13th. It would mean a lot if you could pre-order copies for yourself, friends and/or sworn enemies.
Apr 17, 2024
6
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The Road to Hell: pre-orders open
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