Facing concerns that social media is fuelling social unrest, a purposeful advertising industry is keen to step up – in any way that increases its power.
Thanks for drawing attention to this. The levels of voluntary "stepping up" during covid were equally concerning. The eagerness of commissars to step into compliance culture, for a buck, is one of the deep problems for the system, across domains. I think back to every single corporate website with a covid warning at the top, no matter how unrelated to the product or service. The man hours lost to implementing this slow-burn public nudge overstep must have been immense. Add to that, Facebook "change your pfp to "I got my vax"", whixh i think was insidious, powerful, unaccoutable messaging. Things can spiral out of control very quickly.
Thanks Kerrin, well said. I agree the cross-domain nature of all this is pretty insidious, even when most individuals involved may have pretty benign intentions.
Exactly. That is why I refer to it mainly as "compliance culture". Easier to comply, nod along to everyone in the office (and LinkedIn), "move forward", etc. Perhaps we need a mechanism or "emotional protocol" to be able to slow things down or question things. Given how much easier it is to comply, any core messge/proposition that *might have bad intentions does not have much work to do at all - some stuff works at a remarkably low-resolution.
Well done Nick insightful stuff and you're absolutely right to question the role of tracking and its effects on creativity.
Thanks Duncan, appreciate you reading
Thanks for drawing attention to this. The levels of voluntary "stepping up" during covid were equally concerning. The eagerness of commissars to step into compliance culture, for a buck, is one of the deep problems for the system, across domains. I think back to every single corporate website with a covid warning at the top, no matter how unrelated to the product or service. The man hours lost to implementing this slow-burn public nudge overstep must have been immense. Add to that, Facebook "change your pfp to "I got my vax"", whixh i think was insidious, powerful, unaccoutable messaging. Things can spiral out of control very quickly.
Thanks Kerrin, well said. I agree the cross-domain nature of all this is pretty insidious, even when most individuals involved may have pretty benign intentions.
Exactly. That is why I refer to it mainly as "compliance culture". Easier to comply, nod along to everyone in the office (and LinkedIn), "move forward", etc. Perhaps we need a mechanism or "emotional protocol" to be able to slow things down or question things. Given how much easier it is to comply, any core messge/proposition that *might have bad intentions does not have much work to do at all - some stuff works at a remarkably low-resolution.