An extract from my new book The Road to Hell, in which I examine the case of Dove, hailed as the exemplar of purposeful marketing, but based on questionable truths with doubtful effects.
Really enjoyed this! Thank you. Hopefully will be able to get a copy of your book down here in SA.
Thank you! And yes, I hope so - let me know if you have problems. Kindle edition coming at some point.
Great peek into the book, which is on the Christmas list!
Thanks Chris, hope Santa delivers!
but the purpose of purpose is purpose <3
Really enjoyed this! Thank you. Hopefully will be able to get a copy of your book down here in SA.
Thank you! And yes, I hope so - let me know if you have problems. Kindle edition coming at some point.
Great peek into the book, which is on the Christmas list!
Thanks Chris, hope Santa delivers!
but the purpose of purpose is purpose <3