Brilliantly argued piece. Having worked in the creative industry for many years and latterly for a university then a philanthropy I think this hits all the marks. Purpose doesn't sit well with profit and no amount of marketing spend can dispel that. What I find fascinating is that there's a welter of evidence proving that Gen X avoid branded comms at all costs. Imagining that brands can be agents of social change for that group is at best wishful thinking and at worst wilful ignorance.
Thanks Simon, appreciated
What really happened in the 2024 Federal election? My thoughts here:
https://open.spotify.com/episode/0j8wWnVvs1MAiGq4pc6eR4?si=iI-e6WXpQZWOMyb3K4zFBg
Brilliant writing, it makes sense for the most parts of the world.
Brilliantly argued piece. Having worked in the creative industry for many years and latterly for a university then a philanthropy I think this hits all the marks. Purpose doesn't sit well with profit and no amount of marketing spend can dispel that. What I find fascinating is that there's a welter of evidence proving that Gen X avoid branded comms at all costs. Imagining that brands can be agents of social change for that group is at best wishful thinking and at worst wilful ignorance.