Congratulations! Just pre-ordered it from the U.S. As a content marketer by day, I literally wrote the words "The road to hell ..." in my notes app in the middle of a call last week. I felt compelled to write something on the subject, and thanks to you, now I don't have to — I'll just read your book instead!
Thank you 🙏 And if anyone else is reading these comments, go check out Church of Burn – it's such a radical challenge to *everything* that my anti-purpose stuff starts to look pretty mild.
It looks great! My finger is hovering dangerously over the pre-order button despite having promised myself NO MORE BOOKS DAN UNTIL YOU FINISH WHAT'S ON YOUR PLATE.
Just finished the book - loved it! It prompted a few thoughts....
It was very interesting to read the section on Cadbury's. A few years back, a Human Resources trade mag hired me to photograph a number of companies whom it had identified as having the best HR departments. One of them was Cadbury's (or rather Mondelez - nowadays Cadbury's is just the word they stamp on their chocolate bars). I was led around an almost-deserted factory, where I struggled to find anyone to photograph ("if only you'd been here a couple of weeks ago, when we had temps in for the Easter Egg production run"). In the end, we got a janitor to pretend to be operating the machine that packages up Freddo bars.
When the article was published it was revealed that, from the 20 contenders, Mondelez had been selected as HR department of the year. I thought it ironic that the company with the best Human Resources was the one most obviously devoid of humans.
Lovely to see A Smile In The Mind mentioned (and to learn of your involvement). I have a treasured copy inherited from my grandpa, who was himself an adman and copywriter with a hell of a purpose - https://en.wikipedia.org/wiki/Harold_Sumption - and I would love to have been able to discuss your book with him. I think he would have (mostly) approved.
I had no idea about the Henry vacuum cleaners origin story - how wonderful! I think that "it all starts with why not" is my favourite line in the book.
My first thought - CORR that's an incredible book cover. BRAVO! (for writing the book, too obvs)
Congrats Nick, it sounds great. (I’m very susceptible to ringing endorsements.) I’ve given you an algorithmic boost, since you asked so nicely.
Well, I'm extremely susceptible to people saying nice things and forking out for my book – thank you.
Congratulations! Just pre-ordered it from the U.S. As a content marketer by day, I literally wrote the words "The road to hell ..." in my notes app in the middle of a call last week. I felt compelled to write something on the subject, and thanks to you, now I don't have to — I'll just read your book instead!
Thanks Jesse! Sounds like we may be thinking on similar lines – hope you enjoy it.
Ordered. And I very much like the money/halo cover.
Thank you 🙏 And if anyone else is reading these comments, go check out Church of Burn – it's such a radical challenge to *everything* that my anti-purpose stuff starts to look pretty mild.
It looks great! My finger is hovering dangerously over the pre-order button despite having promised myself NO MORE BOOKS DAN UNTIL YOU FINISH WHAT'S ON YOUR PLATE.
Go on, just one more. You’ll definitely stop after that.
Yep, that's definitely how it works, I know from experience 😁
Well... I held out for a whole month since my previous comment. Just ordered the book - looking forward to reading it!
Ha, glad you succumbed! Hope you enjoy it.
Just finished the book - loved it! It prompted a few thoughts....
It was very interesting to read the section on Cadbury's. A few years back, a Human Resources trade mag hired me to photograph a number of companies whom it had identified as having the best HR departments. One of them was Cadbury's (or rather Mondelez - nowadays Cadbury's is just the word they stamp on their chocolate bars). I was led around an almost-deserted factory, where I struggled to find anyone to photograph ("if only you'd been here a couple of weeks ago, when we had temps in for the Easter Egg production run"). In the end, we got a janitor to pretend to be operating the machine that packages up Freddo bars.
When the article was published it was revealed that, from the 20 contenders, Mondelez had been selected as HR department of the year. I thought it ironic that the company with the best Human Resources was the one most obviously devoid of humans.
Lovely to see A Smile In The Mind mentioned (and to learn of your involvement). I have a treasured copy inherited from my grandpa, who was himself an adman and copywriter with a hell of a purpose - https://en.wikipedia.org/wiki/Harold_Sumption - and I would love to have been able to discuss your book with him. I think he would have (mostly) approved.
I had no idea about the Henry vacuum cleaners origin story - how wonderful! I think that "it all starts with why not" is my favourite line in the book.