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Nick Fletcher's avatar

Absolutely fantastic read, so much to think about.

This, however, annoyed me. Really sloppy questionnaire writing in the The Progressive Unstereotype Metric question. The use of modern AND progressive. Just use one or the other. If they mean the same ( I am not sure they do) there is no need for both. If they mean something different then have two questions. My first boss in market research would have hauled me over the coals for that!

"How much do you agree with the following

statement?"

The way people are presented in the ad represents a

modern and progressive view of society

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Chris Ogunlowo's avatar

An epic read.👌🏽

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