The second part of my not-very-concise case against corporate purpose, covering how it leads to worse marketing, and how it leads to worse social outcomes.
Thanks Jeffrey. I'll take that as a compliment, although I get exactly what you mean! I sometimes think I said everything I need to say in the first thing I wrote about all this (https://www.creativereview.co.uk/end-brand-purpose/), but somehow it keeps pulling me back in...
Are people getting paid to mention Suck Session here? I hate it and I've never seen it.. and I never want to. lol. And I ONLY ever see it mentioned here, for some reason.
Your ability to engage with “purpose” as a topic worthy of more than scorn is honestly impressive. Really enjoying the series.
Thanks Jeffrey. I'll take that as a compliment, although I get exactly what you mean! I sometimes think I said everything I need to say in the first thing I wrote about all this (https://www.creativereview.co.uk/end-brand-purpose/), but somehow it keeps pulling me back in...
Absolutely a compliment! Opening with Brandolini's law acknowledges the scale of the challenge and in many ways makes it more worthy work!
Are people getting paid to mention Suck Session here? I hate it and I've never seen it.. and I never want to. lol. And I ONLY ever see it mentioned here, for some reason.