With commercial clients edging away from purpose, ad agencies may need to relearn how to do great charity advertising. And it's not easy.
Nice alt text.
Thank you – I did my best. Suspect it's one of those tasks that AI will do pretty well in the near future.
Hi there Nick! Great to meet you at Circling the Square Mile recently.
WRT to charity advertising - the aphorisms developed by my grandpa Harold Sumption still hold up: https://en.wikipedia.org/wiki/Harold_Sumption
Nice – sounds like he lived a grand life. "Open their hearts, open their minds, then open their wallets" is one I've heard many times.
Nice alt text.
Thank you – I did my best. Suspect it's one of those tasks that AI will do pretty well in the near future.
Hi there Nick! Great to meet you at Circling the Square Mile recently.
WRT to charity advertising - the aphorisms developed by my grandpa Harold Sumption still hold up: https://en.wikipedia.org/wiki/Harold_Sumption
Nice – sounds like he lived a grand life. "Open their hearts, open their minds, then open their wallets" is one I've heard many times.