A principle isn't a principle until it costs you money, said Bill Bernbach. In the wake of the 2022 purpose vibe shift, it's useful to look back at when and why he said it.
'Iām tempted to say I enjoyed his take so much that I wrote it myself in 2017.' š„š„š„
Damn, seems I didn't quite resist the temptation
Best piece on marketing Iāve read in a long time. Iāll let you tell us how long. š
Thank you. Let's call it 2,500 years āĀ Plato wrote some great takes in his time.
Aristotleās Rhetoric is one of the great sales & marketing texts of all time.
Thanks Nick, I enjoyed that. And agree.
Thank you, good to hear
'Iām tempted to say I enjoyed his take so much that I wrote it myself in 2017.' š„š„š„
Damn, seems I didn't quite resist the temptation
Best piece on marketing Iāve read in a long time. Iāll let you tell us how long. š
Thank you. Let's call it 2,500 years āĀ Plato wrote some great takes in his time.
Aristotleās Rhetoric is one of the great sales & marketing texts of all time.
Thanks Nick, I enjoyed that. And agree.
Thank you, good to hear