A principle isn't a principle until it costs you money, said Bill Bernbach. In the wake of the 2022 purpose vibe shift, it's useful to look back at when and why he said it.
'I’m tempted to say I enjoyed his take so much that I wrote it myself in 2017.' 🔥🔥🔥
Best piece on marketing I’ve read in a long time. I’ll let you tell us how long. 😀
Thanks Nick, I enjoyed that. And agree.
'I’m tempted to say I enjoyed his take so much that I wrote it myself in 2017.' 🔥🔥🔥
Best piece on marketing I’ve read in a long time. I’ll let you tell us how long. 😀
Thanks Nick, I enjoyed that. And agree.