Looking back on a year of awards judging, in an industry that's beginning to mumble about creativity again, but doesn't yet have the nerve to shout about it.
Not to invoke Gowin's Law, but if there is no line drawn then some seriously awful things could win awards because of their "objectively creative" campaigns, this feels like a slippery slope.
That being said, if there are considerations which are definitely criteria against which things will be judged then this should be stated front and centre.
One of the best assessments of the current state of the industry Nick. Some great observations and conclusions. There’s a few more issues we could tackle such as blatant ageism within the industry but step by purposeful step, and bravo for shouting about something so seemingly ‘baked in’ to the current status quo.
Not to invoke Gowin's Law, but if there is no line drawn then some seriously awful things could win awards because of their "objectively creative" campaigns, this feels like a slippery slope.
That being said, if there are considerations which are definitely criteria against which things will be judged then this should be stated front and centre.
One of the best assessments of the current state of the industry Nick. Some great observations and conclusions. There’s a few more issues we could tackle such as blatant ageism within the industry but step by purposeful step, and bravo for shouting about something so seemingly ‘baked in’ to the current status quo.