Thoughts on Writing | Nick Asbury | Substack

On advertising, persuasion and the lost skill of cognitive empathy

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On the business response to the war in Ukraine, the blank map of purpose, the ethics of sanctions, and the limits of conscious consumerism.

Apr 5

On Innocent, Walkers, the IPA, social media, the New York Times, cancel culture, and conversation as an alternative to war.

Mar 22

On Elizabeth Holmes, Theranos, Noble Cause Corruption, why 'starting with why' is a charter for corporate self-delusion, and the importance of saying…

Jan 24

On toxic positivity, the negative path to happiness, context-dependent optimism, and the lifecycle of a creative project.

Nov 24, 2021

On the latest twist in the Purpose story – and why everyone ignored the most interesting thing about it.

Oct 25, 2021

On a word that has radically changed life in our household: ‘unschooling’.

Oct 7, 2021

In which I identify five vulnerabilities that keep causing conversations to crash.

Sep 16, 2021

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Nick Asbury

Thoughts on Writing

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