Thoughts on Writing

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Bernbach to the future
A principle isn't a principle until it costs you money, said Bill Bernbach. In the wake of the 2022 purpose vibe shift, it's useful to look back at when…
7
Good for nothing
In the age of late purpose, we may have entered the strangest phase of all: purpose nihilism. But there is a way out.
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Talking purpose
Listen now (86 min) | A conversation about purpose, Catholicism, unschooling and social media with US brand strategist Austin Franke
Patagonia, Paul Newman and another kind of purpose
In 'going purpose', Patagonia may have killed the thing it loves. Now, rather than relying on conflicted billionaires, we should embrace the humour and…
8
Fast writers and generous readers
On the risks and rewards of writing at speed, the rush to social media judgment, and why generous reading is better than sensitivity reading.
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Creativity is purpose enough
Creative awards schemes should stand for creativity as an end in itself. But the bigger industry players prefer a purpose narrative that keeps them on…
21
Try to see it my way
On advertising, persuasion and the lost skill of cognitive empathy
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Thoughts on Writing
Thoughts on Writing
An arising of thoughts on copywriting, poetry, advertising, design, language and culture.
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Thoughts on Writing

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