Thoughts on Writing

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All art isn't political
But arts education is being run by former politicians who are pushing a purposeful agenda onto a realm they don't understand
Apr 12
21
11
I heart creativity
The problem with ‘We heart NYC’ goes deeper than aesthetics: it’s an example of how purpose is parasitical upon creativity—and counterproductive for…
Mar 24
31
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Let's talk purpose branding
Discussing the evolution of purpose, purpose nihilism, Cadbury's, BrewDog, Pirate Ship and creativity on Stef Hamerlinck's podcast
Mar 6
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Hmmm, Danone
Oct 25, 2021
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36
Good for nothing
Nov 18, 2022
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16
Purpose wins. Who loses?
Jul 19, 2021
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I heart creativity
Mar 24
31
7
The opposite of school
Oct 7, 2021
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Bernbach to the future
A principle isn't a principle until it costs you money, said Bill Bernbach. In the wake of the 2022 purpose vibe shift, it's useful to look back at when…
Jan 6
17
7
Good for nothing
In the age of late purpose, we may have entered the strangest phase of all: purpose nihilism. But there is a way out.
Nov 18, 2022
30
16
Talking purpose
Listen now (86 min) | A conversation about purpose, Catholicism, unschooling and social media with US brand strategist Austin Franke
Oct 17, 2022
1
Patagonia, Paul Newman and another kind of purpose
In 'going purpose', Patagonia may have killed the thing it loves. Now, rather than relying on conflicted billionaires, we should embrace the humour and…
Sep 23, 2022
20
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Fast writers and generous readers
On the risks and rewards of writing at speed, the rush to social media judgment, and why generous reading is better than sensitivity reading.
Aug 17, 2022
17
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Creativity is purpose enough
Creative awards schemes should stand for creativity as an end in itself. But the bigger industry players prefer a purpose narrative that keeps them on…
Jun 29, 2022
17
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Try to see it my way
On advertising, persuasion and the lost skill of cognitive empathy
May 10, 2022
27
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Thoughts on Writing
Thoughts on Writing
An arising of thoughts on copywriting, poetry, advertising, design, language and culture.
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Thoughts on Writing

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Thoughts on Writing

An arising of thoughts on copywriting, poetry, advertising, design, language and culture.

By Nick Asbury
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