Thoughts on Writing

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A principle isn't a principle until it costs you money, said Bill Bernbach. In the wake of the 2022 purpose vibe shift, it's useful to look back at when and why he said it.
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In the age of late purpose, we may have entered the strangest phase of all: purpose nihilism. But there is a way out.
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Discussing the evolution of purpose, purpose nihilism, Cadbury's, BrewDog, Pirate Ship and creativity on Stef Hamerlinck's podcast
Talking purposeListen now (86 min) | A conversation about purpose, Catholicism, unschooling and social media with US brand strategist Austin Franke

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In 'going purpose', Patagonia may have killed the thing it loves. Now, rather than relying on conflicted billionaires, we should embrace the humour and…
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On the risks and rewards of writing at speed, the rush to social media judgment, and why generous reading is better than sensitivity reading.
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Creative awards schemes should stand for creativity as an end in itself. But the bigger industry players prefer a purpose narrative that keeps them on…
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On advertising, persuasion and the lost skill of cognitive empathy
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On the business response to the war in Ukraine, the blank map of purpose, the ethics of sanctions, and the limits of conscious consumerism.
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On Innocent, Walkers, the IPA, social media, the New York Times, cancel culture, and conversation as an alternative to war.
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On Elizabeth Holmes, Theranos, Noble Cause Corruption, why 'starting with why' is a charter for corporate self-delusion, and the importance of saying…
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On toxic positivity, the negative path to happiness, context-dependent optimism, and the lifecycle of a creative project.
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Thoughts on Writing

An arising of thoughts on copywriting, poetry, advertising, design, language and culture.
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Nick Asbury

Thoughts on Writing

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