Thoughts on Writing

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Hmmm, Danone
36
Good for nothing
16
Purpose wins. Who loses?
8
The Road to Hell, part 1 of 3
8
I heart creativity
9
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The Road to Hell, part 1 of 3
My collected case against purpose, the movement that took over the business and branding world in the 2010s, and continues to lead nowhere good. This is…
8
Pre-post post
Some light links before the three-course special next week
All art isn't political
But arts education is being run by former politicians who are pushing a purposeful agenda onto a realm they don't understand
11
I heart creativity
The problem with ‘We heart NYC’ goes deeper than aesthetics: it’s an example of how purpose is parasitical upon creativity—and counterproductive for…
9
Let's talk purpose branding
Discussing the evolution of purpose, purpose nihilism, Cadbury's, BrewDog, Pirate Ship and creativity on Stef Hamerlinck's podcast
Bernbach to the future
A principle isn't a principle until it costs you money, said Bill Bernbach. In the wake of the 2022 purpose vibe shift, it's useful to look back at when…
7
Good for nothing
In the age of late purpose, we may have entered the strangest phase of all: purpose nihilism. But there is a way out.
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Thoughts on Writing
Thoughts on Writing
An arising of thoughts on copywriting, poetry, advertising, design, language and culture.
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Nick Asbury

Thoughts on Writing

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